International Event Destination, Manchester and the perceived benefits Essay

external Event Destination, Manchester and the perceived benefits to the city and the DMO (Marketing Manchester) - Essay ExampleManchester is an exceptional event computer address in the UK, which has held events such(prenominal) as International and European Associations Congress/ Conventions, Manchester World of Sport, and the Festival month in October. This has enhanced touristry market in Manchester and the citys cutback as a destination. Manchester uses events as instruments to create an outstanding destination proposition, while building on their comparative advantages (Northwest Development Agency 2009). The Manchester event marketers initiate meaningful conversation, at the right time, with many potential visitors to their destination through Marketing Manchester.Marketing Manchester leads the Citys seminal Tourist, which is a pathfinder initiative where the Citys museums and galleries have collaborated to develop the offer, and to communicate with culturally active voice tourism markets across the UK and overseas (Tassiopoulos 2006).Additionally, Marketing Manchester actively partakes in supporting Chethams School of medicine in the development of part of the site as a tourist attraction alongside Manchester Cathedral. It to a fault collaborates with the National Football Museum in upgrading the marketing strategy in the lead-in to the opening, and with MOSI, which is significant in the industrial heritage story (Visit Manchester).Marketing Manchester focuses on the tourist financial strategic control, forwarding, digital content media, mercenary tourism, and the growth of its financial activities. It worked with the MVIC to redevelop its tourism website completely. The website was developed so that it becomes content generated and able to reflect the commonwealths opinions regarding Manchester (VisitBritain 2006).As a practical Destination Marketing Organization, the Marketing Manchester works with Manchester Airport, in the promotion of the Cit ys services internationally. Through the collaboration with the target airline, certain