Marketing Strategy for Marks and Spencer Food Essay -- AVCE Business S

This assignment is about merchandise, where I exit produce a marketingstrategy for a new or vivacious product. This unit introduces the majorprinciple and functions of marketing I will look on customer needs,and creating a suitable strategy or marketing mix, which will satisfycustomer needs. In this unit I will experience the marketing adjoinfrom carrying out initial research about a market, canvass theprinciples of functions of marketing and the way in which itcontributes generating income/profit in a phone line.Marketing is the process of planning and executing the conception,pricing, promotion, and distribution of ideas, goods, and services tocreate exchanges that satisfy case-by-case and organizational goals.Marketing also involves analyzing customer needs, securing informationneeded to design and produce goods or services that match buyerexpectations, and creating and maintaining relationships withcustomers and suppliers.Marketing is essential to the mastery of any busin ess. Its primary aimis to enable businesses to meet the needs of their customers andpotential customers, whether then its for profit or not. To make mystrategy successful for business it must Understand customer needs Understand and keep ahead of competition Communicate effectively with its customers to satisfy customer expectations. Coordinate its functions to achieve marketing aims Be aware of constraints on marketing activitiesI will also be considering the importance of developing andmaintaining a relationship with its customers, potential customers andother stakeholders.I will look upon on establishing customer needs, methods of analysingmarketing opportunities, and the m... ...ons can exert amajor influence upon the stores accessibility and attractiveness toconsumers. Planning the selection process as carefully as possible andusing methods describedshould maximise the success. Marks and Spencer pays particularattention to social and geodemographics, along with consumer spend ,before deciding on a location.Own brands are desirable products to offer, as they offer profitablemargins and a high level of control over the marketing aspects ofmanagement. Efficient utilize of these products can increase storeloyalty.As I did a oral presentation I used few pictures and such to show thepackaging design, as I talked about the other product and the company,and mainly on one of the marketing mix the product. My presentationcould have been bit longer with more than details and also posters to showbig images then small ones.