What is Education? :: Learning Learn Scholastic Essays

What is Education? To really think about what education is, it is practically anything we view it to be. Whether it may be formal or informal schooling, such as learning about the way mobs are run from your uncle, Fat Tony or someone, education is all these things. Of course, growing up I tend to have had this notion that education only involved Math, English, Science, and History, and now as I reflect, I thought about how stupid I was to think that. I know now that education is, and always will be anything we view it to be. I have learned a great deal from my formal schooling, but the education I seem to treasure most are the experiences I learn in life. When I think about all the situations I have been through and having been able to learn something from it is just simply a wonderful thought. I like it best when James Spayde said that the whole world around us is like a big classroom in which we are always constantly learning. In addition, another saying that has also caught my attention was when Mik e Rose said in his article, Lives on the Boundary, "Education is like one culture embracing another (107)." And through these statements, I have come to realize that though the classroom education is important, it seems that learning in your own environment, through experiences and trials, is the most priceless education of all. In the following paragraphs, I will explore the many ways in which education can be anything we view it to be in respect to bell hooks article, Keeping Close to Home: Class and Education, Mike Rose article, Lives on the Boundary, and Jon Spayde's article, Learning in the Key of Life. In bell hooks article, she talks about an essential main point that seems to resonate through her whole article, that point being talks about assimilation. Looking through her eyes and seeing the process of assimilation through them, we can see how she views what education is. Before talking about this whole topic about assimilation, we first need to look at some facts that lead up to the topic at hand. When hooks was given the opportunity to learn at Stanford University, she took the opportunity to do so. The first problem she faced was with her parents. Hooks mother expressed to her that she did not want her to go so far away from home and that the colleges around there were just as good.

Blackberry vs Iphone

Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences.The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s unique selling point (the unique quality that differentiates a product from its competitors) and is often synonymous with the four P’s (Borden, Neil. 1960). It is recommend that the marketing mix implemented by Blackberry is the most effective for mobile phone industry; as well as the smart phone, and the strategy lies within it should be followed and exaggerated from time to time to capture the greater demand of consumers. . INTRODUCTION There has been a massive trend in the mobile industry over these past five years. But in developing countries like Malaysia, the trend has just arrived here a couple years back. Every people walk by and teenagers run through, all with their brand new smart phones. Laughter and joy have encountered their live since the existence of the smart phone. 1. History IBM Simon was designed in 1992 and shown as a concept product in a computer trade exhibition took place in Las Vegas, Nevada.It was published and sold by BellSouth in 1993, and besides being a mobile phone, it also contained a calendar, address book, world clock, calculator, note pad, e-mail client, the ability to send and receive  faxes, and games. It had no physical buttons, instead customers used a  touch screen  to select telephone numbers with a finger or create faxes and memos with an optional stylus. Text was entered with a unique on-screen â€Å"predictive† keyboard. The term smart phone was used when Ericsson introduced the concept phone, GS88 and it was the first device labeled ‘smart phone. The trend of smart phone has been a great business to mobile entrepreneurs to expand their product assortments and this opportunity has injected Malaysia’s economic to a very potential growth. Hence, it also drives the local entrepreneur to set up a franchise business from the top smart phone brand which is the essence of the development of mobile industry in Malaysia. The relatively stable prices of Smartphone’s averaging around $309 in the region will continue to drive the industry’s strong growth momentum.In Southeast Asia where smart phone penetration is still nowhere near saturation levels, we can be sure that the current sales spurt will carry on for at least the next few years (The Next. 04-30. 2012). On the other hand, Canadian Research in Motion Blackberry has taken the lead in the smart phone market and being positively challenged by Steve Job’s Apple Iphone, the American, and among the world biggest inventors in mobile and computer. Blackberry and Iphone became a tsunami in the trend of consuming smart phone.Each and every part of newspapers and billboards has the advertisements and promotions of both brand simultaneously, all the latest application came by; altogether with Blackberry and Iphone. People were shocked and hardly believed that they experiencing a major revolution in their communicating devices and since then, hundreds and thousands of people world-wide will queue to buy the new version of smart phone by Apple and Blackberry when it was released in the market. 1. 2 Background Responding to the tremendous wave of the smart phones, the group has initiated and conducted a research on two smart phone market leaders, Apple an d Blackberry.The research was in objective to find the ‘best of the best’ by measuring the effectiveness of both marketing mixes. The group investigated the strategy they used in delivering the product to the customers and capturing the people’s interests on it. The research was named as Iphone versus Blackberry: Marketing Mix, and by this research, the group learned how well they drove the industry by changing the people’s wants into needs. 1. 3 COMPANY BACKGROUND 1. 3. 1 SMARTPHONE BLACKBERRY Blackberry is a line of Smartphone device. It developed and designed by Canadian company Research in Motion (RIM) since 1999.The function of the Smartphone Blackberry is a personal digital assistant, internet browsers, gaming devices, portable media players and so on. Their ability to sent and achieve email and instant massages is the primarily for maintaining a high level of security thought on device massages encryption. The device supports a large variety of inst ant massaging features including Blackberry Messengers (BBM). The first Blackberry device was introduced as a two way pager in Germany since 1999. The name of Smartphone was coined by the marketing company Lexicon Branding.Smartphone Blackberry was released to support push the email, mobile telephone, text messaging, via internet faxing, web browsing and others wireless information services. This is an example of convergent device. The RIM 850 and 857 used the Data Tac network is the original Blackberry device. Smartphone Blackberry is the first made headway in the marketplace by concentrating by email. The Blackberry email service to non-Blackberry devices currently offers from RIM. For example is the Palm Treo; through its Blackberry connect software. The original device had a monochrome display, but all current models have color displays.All models had a built-in QWERTY keyboard, optimized for thumbing, the use of only the thumbs to type. The models are the all-touch Torch 9850/9 860 except for the Storm series. 1. 3. 2 SMARTPHONE IPHONE Iphone also one of part line of the Smartphone designed. The market is by Apple Inc and it was unveiled by Steve Job, the CEO of Apple on January 2007. The iPhone 4s; the generation 5th generation iPhone was announced on October 2011 and released 10 days later. The function in iPhone 4 is a touch screen slate Smartphone also develop by Apple Inc.It is particularly marketed for video calling, consumption of media such as books and periodicals, movies and games and also for general web and email access. It was released in United Kingdom, France, Germany and Japan. Apple Inc. announced about iPhone 4 on 2010 at San Francisco. It runs Apple’s iOS operating system, the same operating system as used on prior iPhones, the iPad and the iPod Touch. The mainly control by the user’s fingertips on the multi-touch display. It is sensitive to fingertip contact and the latest operating system release is iOS 5. 1.The new desig n, which incorporated a UN insulated stainless steel frame that acts as the device’s antenna is the most noticeable difference between the iPhone 4 and its predecessors. The internal components are situated between two panels of chemically strengthened alumina glass. It has an Apple A4 processor and 512 MB of eDRAM. It predeceases and four times that of the original iPhone. Its 3. 5-inch (89  mm)  LED backlit  liquid crystal display  with a 960? 640 pixel resolution is marketed as the â€Å"Retina Display†. 1. 4 SCOPE OF PROJECT The project is about the comparison of Marketing Mix between Apple Inc.Corperation and Blackberry Company from United States of American which both of pioneer leading inventors for ‘Smart Phone’ in the world. Thus, it is focused on the several chosen model of Smart phone introduced by both company based on the Tools of Marketing Mix; product, Price, Place and Promotion (4P’s) in which will be the measurement methods of the comparison. 1. 4. 1 Location 1. 3. 1. 1 The research is conducted in Bandar Baru Bangi, Selangor and the respondent is estimated around 1000 to 2000 people. 1. 4. 2 Respondents segmentation: 1. 3. 2. 1 Numbers of respondents: 100 internet users 1. 3. 2. 2 Tools of research: 1. 3. 2. Researches are using 100% questionnaires via Internet Survey and not have other method. 1. 4. 2. 4 Microsoft Project used in structuring the Gantt chart. 1. 4. 3 Limitations of project: 1. 4. 3. 1 Website does not provide the required †¢ Groups were experiencing the difficulties in seeking the information about the company which the company’s websites does not prove the required information. 1. 4. 3. 3 Internal conflict †¢ Group members also caused negative effects on project from internal conflict †¢ For example, group cannot give the full commitment with other for find the information to collect the data in work project. . Objective of Project 1. Aim: Revealing the best bra nd for the consumer based on the Marketing Mix 2. Objective 1. Learning the fundamentals of project management. 2. Improving the studies on research methodology such as collecting information, interpreting data and conducting survey 3. Applying the teamwork theories while initiating the project. 6. Problem Statement / Research Question Marketing mix is a generally phase used to describe the different kinds choices organization have to in the whole process of bringing a product or service to market.The 4Ps is one way probably the best known way of defining the marketing mix and was first expressed. (1960, EMJ McCarthy) A problem faced by the marketing mix for Smartphone between BlackBerry and I phone. People want to know how companies can manage the marketing mix with competitor from 4 sides 4Ps. Firstly is services or product, people want to know the features does it have to meet these needs and there are any features they missed out or including costly features that the customer wo n’t actually used, how and where will the people use it.Secondly is about the place in marketing mix, people want more to know where do buyer look for the Smartphone product or services, the customer need used a sales force or attend the trade fairs or make online submission or others. For marketing mix in price, the problem statement people more to known what the value of the product or services to the buyer and what the offered to trade customer. At the last problem statement is marketing mix it is people want to know is about promotion, what the best promotion company used their Smartphone in the press or on TV, radio or internet and others. . Target User The purpose of this research was to examine which is the best smart phone brand between Blackberry and Apple I Phone based on the marketing mix of each product. Below are the people who were targeted on the research: 1. 7. 1 Blackberry and Apple I Phone users. †¢ Both smart phone brand users were the target user and also the respondents of this research. 1. 7. 2 Other smart phone users and future users. †¢ Besides both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. 1. LITERATURE REVIEW 2. Definition of marketing mix 2. 2 4Ps Nowadays, the demands of new technology of smart phones become increasing from day to day. As the demands have been climbing up, all producers of the smart phones are compete with each other in producing the best products that meet the consumer’s demand. In this project paper, we are trying to explore on the element of marketing mix which are product, place, price and promotion of the smart phones produced by Apple and Blackberry. These two companies are well known as the prime producers of the smart phones because of their high technology.In link with that, this research is trying to focus on how the products affect the customer satisfaction. Customer satisfaction is very important th ing to consider by the producers as it will affect the sale of the products and automatically increase the revenue. For Apple company, it is already known as the manufacturer of smart phones that manage to penetrates their products well into the market. Starting from the first model of Iphone, they finally capture the customer attention by their latest smart phone which is Iphone 4s. Blackberries also do not want to miss the opportunity to introduce their smart phones to the smart phones lovers.They have come out with the latest smart phones in order to fulfill the consumer’s needs and wants. How well their performance to attract the consumers to realize that their products exist in the market? This research will determine how well their marketing in promoting their products. Apple and Blackberry are known as the great company that come out with smart phones and certainly there are no other competitors can defeat them as their products and services are in the very good level of quality. There is a connection between service quality and customer satisfaction.If the service quality is in the very high level, there will be an increasing in customer satisfaction and it will keep the customer retention towards the products. As the example, Blackberry has produced variety of smart phones starting from Bold 1 until Bold 5 as well as the demand of the consumers whom wants the latest version on smart phones. The same things are happening to Apple Company which has produced their product series of Iphone and the latest one is Iphone 4s. This kind of situation shows that service quality plays an important role in adding up the customer satisfyHarvard Bureau of Business Research already did a research regarding marketing mix of food manufacturer in 1929. The primary objective of that research is to determine common figures of expenses for various marketing functions among food manufacturing companies. We are trying to do a kind of similar research paper on marketin g mix for Blackberry and Apple Iphone to see which types between product, place, promotion and price is more effective in selling the products. The list of four elements of 4p’s can be explained in more details.According to Borden, Neil H, the first element for product means what types of product lines that the company wants to offer. For example, the quality and design of certain product. Besides that, the new product policy should be considered too and research and development need to be done carefully. Secondly, is the place for selling the product. The manufacturer needs to consider the suitable place to sell their product so there will be no loss in the future. They need to determine where to put the product and make sure that the product can be accepted in that place. Next, promotion also is the most important element in marketing mix.Promotion is the hardest part for manufacturer to promote their products. Last but not least, price also plays an important role in marke ting mix. Price level must be determine whether it is suitable and affordable enough for the consumers to get the products. Marketing mix is related to the consumer’s buying behavior, the trade behavior, competition’s position and behavior, and also government’s behavior. Marketing mix need to be understanding well by the manufacturer as it has proved that it help as a device in teaching, business problem solving, and as an aid of thinking in marketing.In research process, there will be a tool that would help in gathering the findings. For this research, there are several methods that have been used in collecting the findings. Firstly, by using the questionnaire method. The questionnaires have been given to the 100 people in order to find out the answer on element of marketing mix and how the products affect the customer satisfaction. The interviewing method also be use to collect the information. The interviewing session is between the researcher and the Blackb erry and Apple Iphone seller around Selangor region. 3. 0 METHODOLOGYOur group had various method of using in the research. Among the method we used is questionnaire to get the response from people using Smartphone Blackberry and Iphone. It was distributing 100 questioners to people answer and get feedback as my research from their perception. Other else, our group also searching from internet for get much information and many examples about how many people using Smart Phone like Blackberry and Iphone in Malaysian and the questionnaire. In order that, we are always ask our lecturer Puan Hasnira as my lecturer the Group Project subject for monitoring.Other various we used of using in the research from interview a few friends using the Smart Phone at collage or out of collage and get the perception from this research. 1. SELECTION OF RESPONDENT †¢ For the selection of respondent we are used from both of Smartphone Apple Iphone and Blackberry brand users were the target user and a lso the respondents of this research. In order that, we are also used from other Smartphone user or future users, beside both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. . Questionnaire In order that, the survey used by on internet for the questionnaire to promote our product. We passed the questionnaire based on Facebook, email and other else. Our group used the Survey Monkey for making the questionnaire and save all data and all answer from people. Used the survey on internet can make people to answer our questionnaire and helps makes success on survey. It’s easy to pass the questionnaire from survey buy internet. 3. Data Collection Study Besides that, have five parts on the questionnaire for making the question.Part A people answer the question based on thick the question and choose the answer based people choice. Part B is people should be underline the product are using and answer the questi on based on your product, also with part C and part E. Part D people should be thick the answer based on the box for answer the question. 4. PROJECT MANAGEMENT 1. WORK BREAKDOWN STRUCTURE The approach of breaking down the work used by the group in prior to converge in developing a detailed list of the activities needed to execute this project . The figure below shows the group WBS for the project. pic] 2. COLLECTING THE INFORMATION 1. Collecting information The very first step in project executing. The information collected is all about the marketing mix for Apple and Blackberry. 2. Analyzing and dividing information The information collected is being analyze and divided. 3. Gathering output The information that have been analyze are collected together to find out the results or findings 4. Moderation The process of arranging and gathering the collected data. 3. CONDUCTING INTERVIEW 1. Conducting interview Interview is the next process after information have been collected.The inter view approaches is using to gather the information from the respondent. In this case, the respondent is the salesperson of Apple and Blackberry phones. 2. Analyze requirement The process of analyzing the requirement needed to identify the types of information gathered. 3. Investigating information The next process in work breakdown structure. The information gathered must be investigate to find the results. 4. Gathering output The last step is gathering the output or the information get from the interview session and arrange in correct order. 4. SURVEY 1. SurveyThe survey is carry out in Bandar Baru Bangi where the expected respondent is the most. 2. Endorsement of questionnaires The questionnaires prepared are distributed to the target respondent in Bandar Baru Bangi. 3. Intepreting information The process of translating the data into useful information 4. Moderation The process of arranging the data collected. 5. 0 FINDING AND ANALYSIS PHONE’S BRAND USER [pic] Figure 5. 1 e xplain how many people using the brands of Smartphone between genders. For male using the Smartphone Iphone is 8%, Blackberry 26% and for Non-user Smartphone is 7%.In order that genders for female using the Smartphone Iphone are 9%, Blackberry 38% and Non-user Smartphone is 12%. The higher user using Smartphone Blackberry for female and male. OCCUPATION [pic] Figure 5. 2 explain the monthly income in occupation user for the Smartphone. Monthly income below RM1000 is using the Smartphone start from student, the higher using then Smartphone is 46%, Blue Collar Worker and White Collar Worker is 2%. For monthly income around RM1000-RM3000 for student is 2%, Blue Collar Worker is 25 and White Collar is 8%.In order that for monthly income RM300 and above more to Blue Collar Worker 5% and White Collar Worker is 11%. WHAT DO YOU THINK OF THE PHONE? [pic] Figure 5. 3 explain what people think about the brands of users. Firstly for it’s a new product the user of Iphone is 8%, Blackberr y is 12% and Non-user Smartphone is 3%. Iphone user said the think of the phone is 7%, blackberry is 28% and Non-user is 2% and lastly is about because a lot of people are using it for user Iphone is 2%, Blackberry is 24% and Non-user Smartphone is 14%. Many users Blackberry in this Bar Chart.WHY DO YOU CHOOSE THE PHONE? [pic] Figure 5. 4 explain why people choose the Smartphone. The user Non-user 4%, Blackberry 18% and Iphone 3% choose because the phone suits with their preferences. In order that, 5% for Non-user, 23% for Blackberry and 7% for Iphone choose the phone cause of they are like the features. And lastly because of the new trend, Smartphone Iphone support 7%, Blackberry 23% and Non-user is 10%. DO YOU THINK THAT THE PRICE OF YOUR PRODUCT IS REASONABLE? [pic] Bar Chart explains what people think the price in product is reasonable for Smartphone.Have 7% support yes and no from neither. In order that, from Smartphone Blackberry had 63% said yes and 5% said no. Smartphone Iph one 26% said the price is reasonable and 2% is not accepting the price is reasonable. DO YOU KNOW THE LATEST PROMOTION OFFERED ON THE PHONE? [pic] Figure 5. 6 explain how many people know the promotion latest in advertisement offered on the Smartphone. For television have 14% said yes, 4% said no and 1% did not hear new promotions. Radio, only 3% said yes. Internet, 45% said yes, 2% said no and did not hear the promotions.Newspaper, 18% said yes, 3% said no and 1% said did not hear new promotions. And last people know the latest promotion on banner, 5% said yes and only 1% said no. the higher people know the latest promotion on internet. WHAT IS YOUR OPINION TOWARDS THE PHONE? [pic] Figure 5. 7 explain about what opinion of people towards the phone choose. The first opinion its had 5% it is a they are don’t think that the phone is the best in market for now, also 18% people give the opinion is they are certainly hope that there is more new model to come .In order that had oth ers such as their own opinion support 9% and the higher opinion from people its 77%, they are said the phone they are used is the best phone so far. WHICH ONE DO YOU FEEL THAT IT IS WORTH TO OWN EVEN THOUGH IT COSTS? [pic] Pie chart in Figure 5. 8 explains about which one people feel that it is worth to own even thought it costs? Have 16% people feel that IPhone it worth to their own even though it costs than BlackBerry it’s 84%. I KNOW THE NEAREST OUTLET THAT SELLS THE PHONE. [pic] Figure 5. 9 explain about how many people nearest outlet that sells the phone.And the result its 23% said disagree about nearest the outlet, 4% said neutral and the higher it’s 73% people said agree about the people know the nearest outlet that sell the phone. And many people agree about that. I FIND IT IS HARD FOR ME TO GO TO THE OULET BECAUSE IT IS NOT STRATEGICALLY LOCATED. [pic] Figure 6. 0 explain that people how to easy people go to the outlet because it is not strategically located. The result is 10% people agree the located it not good strategies, 29% said that are neutral and the higher said 61% people said disagree about the located it’s not strategies.I LIKE TO GO TO THE OUTLET TO CHECK OUT NEW MODEL BECAUSE THE OUTLET IS VERY ACCOMMODATING AND THE SERVICE IS EXCELLENT. [pic] Figure 6. 1 explain how many people agree or disagree with like to go the outlet to check out new model because the outlet is very accommodating and the service is excellent. 15% neutral, in order that 29% it’s agreed and the higher like to go the outlet to check out new model is disagree 56%. DO YOU THINK THAT THE ADVERTISEMENT BY THE COMPANY ALERTED YOU ON THE EXISTENCE OF THE PHONE? [pic] Figure 6. 2 explain what people thing about the advertisement by the company alerted on the existence of the phone?People alert the existence of the phone is 70% said yes, that mean people said yes is higher. Second is 22% people said not entirely the company alert on the existence of the phone and lastly is 8%% people said no. 6. RECOMMENDATION Based on the research findings, Apple and Blackberry should improve their marketing strategy that focus on these four elements: product, place, price and promotion. The manufacturer must determine what product that fit the customer’s need and wants. The product produced need to satisfy the customer’s demand so that they can generate more profit rather than losses.In view of place, the Apple and Blackberry companies should have a detail research to sell their products well. The wrong place can affects the sales of products. Pricing also plays an important role in selling the goods. The price need to match with the target prospect’s income and affordable to own. Last but not least, promotion is the part of a good marketing process. Without promotion, even greatest products can’t be penetrated well into the market. 7. CONCLUSION The conclusion was that our research Smartphone would last the longe st in the entire device the tested. Our conclusion do support from our research paper.What we think that the research we are went smoothly and can handle any problem we have, except for the fact that the respondent in our survey it’s not satisfaction because it is not running fast in something. Therefore, we had to take measurements quickly. An interesting future for our research might involve testing about our research and marketing mix in Smartphone Blackberry and Apple IPhone to stimulate actual customer using is higher or lower in marketing mix plan. 8. REFFERENCES Abkowitz Alyssa. Hempel Jessi. Thai, Kim. How Blackberry Does It. (2009). Fortune 160,(4), pg. 92-100. Retired October 2009, from BusinessSources Complete Anderson, Thomas M. What You Need to Know About Smartphones 2. 0. (2009). Kiplinger’s Personal Finance, 63, (11), pg. 79. Retrieved October 2009, from Business Source Complete. Canadian company Research In Motion (RIM) since 1999. [2]. managementparadi se. com/forums/marketing- management/209000-marketing-mix-blackberry. html. Cleverly Simple. (2009). Economist, 392, (8651), pg. 80-81. Retrieved October 2009, from Business Source Complete. Datamonitor: Apple Inc. (2009). Apple Inc. SWOT Analysis, p. 1-11. Retrieved October 2009, From Digital Daily – John Paczkowski – IPhones Desire Drive (2010). Blackberry vs Iphone Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences.The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s unique selling point (the unique quality that differentiates a product from its competitors) and is often synonymous with the four P’s (Borden, Neil. 1960). It is recommend that the marketing mix implemented by Blackberry is the most effective for mobile phone industry; as well as the smart phone, and the strategy lies within it should be followed and exaggerated from time to time to capture the greater demand of consumers. . INTRODUCTION There has been a massive trend in the mobile industry over these past five years. But in developing countries like Malaysia, the trend has just arrived here a couple years back. Every people walk by and teenagers run through, all with their brand new smart phones. Laughter and joy have encountered their live since the existence of the smart phone. 1. History IBM Simon was designed in 1992 and shown as a concept product in a computer trade exhibition took place in Las Vegas, Nevada.It was published and sold by BellSouth in 1993, and besides being a mobile phone, it also contained a calendar, address book, world clock, calculator, note pad, e-mail client, the ability to send and receive  faxes, and games. It had no physical buttons, instead customers used a  touch screen  to select telephone numbers with a finger or create faxes and memos with an optional stylus. Text was entered with a unique on-screen â€Å"predictive† keyboard. The term smart phone was used when Ericsson introduced the concept phone, GS88 and it was the first device labeled ‘smart phone. The trend of smart phone has been a great business to mobile entrepreneurs to expand their product assortments and this opportunity has injected Malaysia’s economic to a very potential growth. Hence, it also drives the local entrepreneur to set up a franchise business from the top smart phone brand which is the essence of the development of mobile industry in Malaysia. The relatively stable prices of Smartphone’s averaging around $309 in the region will continue to drive the industry’s strong growth momentum.In Southeast Asia where smart phone penetration is still nowhere near saturation levels, we can be sure that the current sales spurt will carry on for at least the next few years (The Next. 04-30. 2012). On the other hand, Canadian Research in Motion Blackberry has taken the lead in the smart phone market and being positively challenged by Steve Job’s Apple Iphone, the American, and among the world biggest inventors in mobile and computer. Blackberry and Iphone became a tsunami in the trend of consuming smart phone.Each and every part of newspapers and billboards has the advertisements and promotions of both brand simultaneously, all the latest application came by; altogether with Blackberry and Iphone. People were shocked and hardly believed that they experiencing a major revolution in their communicating devices and since then, hundreds and thousands of people world-wide will queue to buy the new version of smart phone by Apple and Blackberry when it was released in the market. 1. 2 Background Responding to the tremendous wave of the smart phones, the group has initiated and conducted a research on two smart phone market leaders, Apple an d Blackberry.The research was in objective to find the ‘best of the best’ by measuring the effectiveness of both marketing mixes. The group investigated the strategy they used in delivering the product to the customers and capturing the people’s interests on it. The research was named as Iphone versus Blackberry: Marketing Mix, and by this research, the group learned how well they drove the industry by changing the people’s wants into needs. 1. 3 COMPANY BACKGROUND 1. 3. 1 SMARTPHONE BLACKBERRY Blackberry is a line of Smartphone device. It developed and designed by Canadian company Research in Motion (RIM) since 1999.The function of the Smartphone Blackberry is a personal digital assistant, internet browsers, gaming devices, portable media players and so on. Their ability to sent and achieve email and instant massages is the primarily for maintaining a high level of security thought on device massages encryption. The device supports a large variety of inst ant massaging features including Blackberry Messengers (BBM). The first Blackberry device was introduced as a two way pager in Germany since 1999. The name of Smartphone was coined by the marketing company Lexicon Branding.Smartphone Blackberry was released to support push the email, mobile telephone, text messaging, via internet faxing, web browsing and others wireless information services. This is an example of convergent device. The RIM 850 and 857 used the Data Tac network is the original Blackberry device. Smartphone Blackberry is the first made headway in the marketplace by concentrating by email. The Blackberry email service to non-Blackberry devices currently offers from RIM. For example is the Palm Treo; through its Blackberry connect software. The original device had a monochrome display, but all current models have color displays.All models had a built-in QWERTY keyboard, optimized for thumbing, the use of only the thumbs to type. The models are the all-touch Torch 9850/9 860 except for the Storm series. 1. 3. 2 SMARTPHONE IPHONE Iphone also one of part line of the Smartphone designed. The market is by Apple Inc and it was unveiled by Steve Job, the CEO of Apple on January 2007. The iPhone 4s; the generation 5th generation iPhone was announced on October 2011 and released 10 days later. The function in iPhone 4 is a touch screen slate Smartphone also develop by Apple Inc.It is particularly marketed for video calling, consumption of media such as books and periodicals, movies and games and also for general web and email access. It was released in United Kingdom, France, Germany and Japan. Apple Inc. announced about iPhone 4 on 2010 at San Francisco. It runs Apple’s iOS operating system, the same operating system as used on prior iPhones, the iPad and the iPod Touch. The mainly control by the user’s fingertips on the multi-touch display. It is sensitive to fingertip contact and the latest operating system release is iOS 5. 1.The new desig n, which incorporated a UN insulated stainless steel frame that acts as the device’s antenna is the most noticeable difference between the iPhone 4 and its predecessors. The internal components are situated between two panels of chemically strengthened alumina glass. It has an Apple A4 processor and 512 MB of eDRAM. It predeceases and four times that of the original iPhone. Its 3. 5-inch (89  mm)  LED backlit  liquid crystal display  with a 960? 640 pixel resolution is marketed as the â€Å"Retina Display†. 1. 4 SCOPE OF PROJECT The project is about the comparison of Marketing Mix between Apple Inc.Corperation and Blackberry Company from United States of American which both of pioneer leading inventors for ‘Smart Phone’ in the world. Thus, it is focused on the several chosen model of Smart phone introduced by both company based on the Tools of Marketing Mix; product, Price, Place and Promotion (4P’s) in which will be the measurement methods of the comparison. 1. 4. 1 Location 1. 3. 1. 1 The research is conducted in Bandar Baru Bangi, Selangor and the respondent is estimated around 1000 to 2000 people. 1. 4. 2 Respondents segmentation: 1. 3. 2. 1 Numbers of respondents: 100 internet users 1. 3. 2. 2 Tools of research: 1. 3. 2. Researches are using 100% questionnaires via Internet Survey and not have other method. 1. 4. 2. 4 Microsoft Project used in structuring the Gantt chart. 1. 4. 3 Limitations of project: 1. 4. 3. 1 Website does not provide the required †¢ Groups were experiencing the difficulties in seeking the information about the company which the company’s websites does not prove the required information. 1. 4. 3. 3 Internal conflict †¢ Group members also caused negative effects on project from internal conflict †¢ For example, group cannot give the full commitment with other for find the information to collect the data in work project. . Objective of Project 1. Aim: Revealing the best bra nd for the consumer based on the Marketing Mix 2. Objective 1. Learning the fundamentals of project management. 2. Improving the studies on research methodology such as collecting information, interpreting data and conducting survey 3. Applying the teamwork theories while initiating the project. 6. Problem Statement / Research Question Marketing mix is a generally phase used to describe the different kinds choices organization have to in the whole process of bringing a product or service to market.The 4Ps is one way probably the best known way of defining the marketing mix and was first expressed. (1960, EMJ McCarthy) A problem faced by the marketing mix for Smartphone between BlackBerry and I phone. People want to know how companies can manage the marketing mix with competitor from 4 sides 4Ps. Firstly is services or product, people want to know the features does it have to meet these needs and there are any features they missed out or including costly features that the customer wo n’t actually used, how and where will the people use it.Secondly is about the place in marketing mix, people want more to know where do buyer look for the Smartphone product or services, the customer need used a sales force or attend the trade fairs or make online submission or others. For marketing mix in price, the problem statement people more to known what the value of the product or services to the buyer and what the offered to trade customer. At the last problem statement is marketing mix it is people want to know is about promotion, what the best promotion company used their Smartphone in the press or on TV, radio or internet and others. . Target User The purpose of this research was to examine which is the best smart phone brand between Blackberry and Apple I Phone based on the marketing mix of each product. Below are the people who were targeted on the research: 1. 7. 1 Blackberry and Apple I Phone users. †¢ Both smart phone brand users were the target user and also the respondents of this research. 1. 7. 2 Other smart phone users and future users. †¢ Besides both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. 1. LITERATURE REVIEW 2. Definition of marketing mix 2. 2 4Ps Nowadays, the demands of new technology of smart phones become increasing from day to day. As the demands have been climbing up, all producers of the smart phones are compete with each other in producing the best products that meet the consumer’s demand. In this project paper, we are trying to explore on the element of marketing mix which are product, place, price and promotion of the smart phones produced by Apple and Blackberry. These two companies are well known as the prime producers of the smart phones because of their high technology.In link with that, this research is trying to focus on how the products affect the customer satisfaction. Customer satisfaction is very important th ing to consider by the producers as it will affect the sale of the products and automatically increase the revenue. For Apple company, it is already known as the manufacturer of smart phones that manage to penetrates their products well into the market. Starting from the first model of Iphone, they finally capture the customer attention by their latest smart phone which is Iphone 4s. Blackberries also do not want to miss the opportunity to introduce their smart phones to the smart phones lovers.They have come out with the latest smart phones in order to fulfill the consumer’s needs and wants. How well their performance to attract the consumers to realize that their products exist in the market? This research will determine how well their marketing in promoting their products. Apple and Blackberry are known as the great company that come out with smart phones and certainly there are no other competitors can defeat them as their products and services are in the very good level of quality. There is a connection between service quality and customer satisfaction.If the service quality is in the very high level, there will be an increasing in customer satisfaction and it will keep the customer retention towards the products. As the example, Blackberry has produced variety of smart phones starting from Bold 1 until Bold 5 as well as the demand of the consumers whom wants the latest version on smart phones. The same things are happening to Apple Company which has produced their product series of Iphone and the latest one is Iphone 4s. This kind of situation shows that service quality plays an important role in adding up the customer satisfyHarvard Bureau of Business Research already did a research regarding marketing mix of food manufacturer in 1929. The primary objective of that research is to determine common figures of expenses for various marketing functions among food manufacturing companies. We are trying to do a kind of similar research paper on marketin g mix for Blackberry and Apple Iphone to see which types between product, place, promotion and price is more effective in selling the products. The list of four elements of 4p’s can be explained in more details.According to Borden, Neil H, the first element for product means what types of product lines that the company wants to offer. For example, the quality and design of certain product. Besides that, the new product policy should be considered too and research and development need to be done carefully. Secondly, is the place for selling the product. The manufacturer needs to consider the suitable place to sell their product so there will be no loss in the future. They need to determine where to put the product and make sure that the product can be accepted in that place. Next, promotion also is the most important element in marketing mix.Promotion is the hardest part for manufacturer to promote their products. Last but not least, price also plays an important role in marke ting mix. Price level must be determine whether it is suitable and affordable enough for the consumers to get the products. Marketing mix is related to the consumer’s buying behavior, the trade behavior, competition’s position and behavior, and also government’s behavior. Marketing mix need to be understanding well by the manufacturer as it has proved that it help as a device in teaching, business problem solving, and as an aid of thinking in marketing.In research process, there will be a tool that would help in gathering the findings. For this research, there are several methods that have been used in collecting the findings. Firstly, by using the questionnaire method. The questionnaires have been given to the 100 people in order to find out the answer on element of marketing mix and how the products affect the customer satisfaction. The interviewing method also be use to collect the information. The interviewing session is between the researcher and the Blackb erry and Apple Iphone seller around Selangor region. 3. 0 METHODOLOGYOur group had various method of using in the research. Among the method we used is questionnaire to get the response from people using Smartphone Blackberry and Iphone. It was distributing 100 questioners to people answer and get feedback as my research from their perception. Other else, our group also searching from internet for get much information and many examples about how many people using Smart Phone like Blackberry and Iphone in Malaysian and the questionnaire. In order that, we are always ask our lecturer Puan Hasnira as my lecturer the Group Project subject for monitoring.Other various we used of using in the research from interview a few friends using the Smart Phone at collage or out of collage and get the perception from this research. 1. SELECTION OF RESPONDENT †¢ For the selection of respondent we are used from both of Smartphone Apple Iphone and Blackberry brand users were the target user and a lso the respondents of this research. In order that, we are also used from other Smartphone user or future users, beside both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. . Questionnaire In order that, the survey used by on internet for the questionnaire to promote our product. We passed the questionnaire based on Facebook, email and other else. Our group used the Survey Monkey for making the questionnaire and save all data and all answer from people. Used the survey on internet can make people to answer our questionnaire and helps makes success on survey. It’s easy to pass the questionnaire from survey buy internet. 3. Data Collection Study Besides that, have five parts on the questionnaire for making the question.Part A people answer the question based on thick the question and choose the answer based people choice. Part B is people should be underline the product are using and answer the questi on based on your product, also with part C and part E. Part D people should be thick the answer based on the box for answer the question. 4. PROJECT MANAGEMENT 1. WORK BREAKDOWN STRUCTURE The approach of breaking down the work used by the group in prior to converge in developing a detailed list of the activities needed to execute this project . The figure below shows the group WBS for the project. pic] 2. COLLECTING THE INFORMATION 1. Collecting information The very first step in project executing. The information collected is all about the marketing mix for Apple and Blackberry. 2. Analyzing and dividing information The information collected is being analyze and divided. 3. Gathering output The information that have been analyze are collected together to find out the results or findings 4. Moderation The process of arranging and gathering the collected data. 3. CONDUCTING INTERVIEW 1. Conducting interview Interview is the next process after information have been collected.The inter view approaches is using to gather the information from the respondent. In this case, the respondent is the salesperson of Apple and Blackberry phones. 2. Analyze requirement The process of analyzing the requirement needed to identify the types of information gathered. 3. Investigating information The next process in work breakdown structure. The information gathered must be investigate to find the results. 4. Gathering output The last step is gathering the output or the information get from the interview session and arrange in correct order. 4. SURVEY 1. SurveyThe survey is carry out in Bandar Baru Bangi where the expected respondent is the most. 2. Endorsement of questionnaires The questionnaires prepared are distributed to the target respondent in Bandar Baru Bangi. 3. Intepreting information The process of translating the data into useful information 4. Moderation The process of arranging the data collected. 5. 0 FINDING AND ANALYSIS PHONE’S BRAND USER [pic] Figure 5. 1 e xplain how many people using the brands of Smartphone between genders. For male using the Smartphone Iphone is 8%, Blackberry 26% and for Non-user Smartphone is 7%.In order that genders for female using the Smartphone Iphone are 9%, Blackberry 38% and Non-user Smartphone is 12%. The higher user using Smartphone Blackberry for female and male. OCCUPATION [pic] Figure 5. 2 explain the monthly income in occupation user for the Smartphone. Monthly income below RM1000 is using the Smartphone start from student, the higher using then Smartphone is 46%, Blue Collar Worker and White Collar Worker is 2%. For monthly income around RM1000-RM3000 for student is 2%, Blue Collar Worker is 25 and White Collar is 8%.In order that for monthly income RM300 and above more to Blue Collar Worker 5% and White Collar Worker is 11%. WHAT DO YOU THINK OF THE PHONE? [pic] Figure 5. 3 explain what people think about the brands of users. Firstly for it’s a new product the user of Iphone is 8%, Blackberr y is 12% and Non-user Smartphone is 3%. Iphone user said the think of the phone is 7%, blackberry is 28% and Non-user is 2% and lastly is about because a lot of people are using it for user Iphone is 2%, Blackberry is 24% and Non-user Smartphone is 14%. Many users Blackberry in this Bar Chart.WHY DO YOU CHOOSE THE PHONE? [pic] Figure 5. 4 explain why people choose the Smartphone. The user Non-user 4%, Blackberry 18% and Iphone 3% choose because the phone suits with their preferences. In order that, 5% for Non-user, 23% for Blackberry and 7% for Iphone choose the phone cause of they are like the features. And lastly because of the new trend, Smartphone Iphone support 7%, Blackberry 23% and Non-user is 10%. DO YOU THINK THAT THE PRICE OF YOUR PRODUCT IS REASONABLE? [pic] Bar Chart explains what people think the price in product is reasonable for Smartphone.Have 7% support yes and no from neither. In order that, from Smartphone Blackberry had 63% said yes and 5% said no. Smartphone Iph one 26% said the price is reasonable and 2% is not accepting the price is reasonable. DO YOU KNOW THE LATEST PROMOTION OFFERED ON THE PHONE? [pic] Figure 5. 6 explain how many people know the promotion latest in advertisement offered on the Smartphone. For television have 14% said yes, 4% said no and 1% did not hear new promotions. Radio, only 3% said yes. Internet, 45% said yes, 2% said no and did not hear the promotions.Newspaper, 18% said yes, 3% said no and 1% said did not hear new promotions. And last people know the latest promotion on banner, 5% said yes and only 1% said no. the higher people know the latest promotion on internet. WHAT IS YOUR OPINION TOWARDS THE PHONE? [pic] Figure 5. 7 explain about what opinion of people towards the phone choose. The first opinion its had 5% it is a they are don’t think that the phone is the best in market for now, also 18% people give the opinion is they are certainly hope that there is more new model to come .In order that had oth ers such as their own opinion support 9% and the higher opinion from people its 77%, they are said the phone they are used is the best phone so far. WHICH ONE DO YOU FEEL THAT IT IS WORTH TO OWN EVEN THOUGH IT COSTS? [pic] Pie chart in Figure 5. 8 explains about which one people feel that it is worth to own even thought it costs? Have 16% people feel that IPhone it worth to their own even though it costs than BlackBerry it’s 84%. I KNOW THE NEAREST OUTLET THAT SELLS THE PHONE. [pic] Figure 5. 9 explain about how many people nearest outlet that sells the phone.And the result its 23% said disagree about nearest the outlet, 4% said neutral and the higher it’s 73% people said agree about the people know the nearest outlet that sell the phone. And many people agree about that. I FIND IT IS HARD FOR ME TO GO TO THE OULET BECAUSE IT IS NOT STRATEGICALLY LOCATED. [pic] Figure 6. 0 explain that people how to easy people go to the outlet because it is not strategically located. The result is 10% people agree the located it not good strategies, 29% said that are neutral and the higher said 61% people said disagree about the located it’s not strategies.I LIKE TO GO TO THE OUTLET TO CHECK OUT NEW MODEL BECAUSE THE OUTLET IS VERY ACCOMMODATING AND THE SERVICE IS EXCELLENT. [pic] Figure 6. 1 explain how many people agree or disagree with like to go the outlet to check out new model because the outlet is very accommodating and the service is excellent. 15% neutral, in order that 29% it’s agreed and the higher like to go the outlet to check out new model is disagree 56%. DO YOU THINK THAT THE ADVERTISEMENT BY THE COMPANY ALERTED YOU ON THE EXISTENCE OF THE PHONE? [pic] Figure 6. 2 explain what people thing about the advertisement by the company alerted on the existence of the phone?People alert the existence of the phone is 70% said yes, that mean people said yes is higher. Second is 22% people said not entirely the company alert on the existence of the phone and lastly is 8%% people said no. 6. RECOMMENDATION Based on the research findings, Apple and Blackberry should improve their marketing strategy that focus on these four elements: product, place, price and promotion. The manufacturer must determine what product that fit the customer’s need and wants. The product produced need to satisfy the customer’s demand so that they can generate more profit rather than losses.In view of place, the Apple and Blackberry companies should have a detail research to sell their products well. The wrong place can affects the sales of products. Pricing also plays an important role in selling the goods. The price need to match with the target prospect’s income and affordable to own. Last but not least, promotion is the part of a good marketing process. Without promotion, even greatest products can’t be penetrated well into the market. 7. CONCLUSION The conclusion was that our research Smartphone would last the longe st in the entire device the tested. Our conclusion do support from our research paper.What we think that the research we are went smoothly and can handle any problem we have, except for the fact that the respondent in our survey it’s not satisfaction because it is not running fast in something. Therefore, we had to take measurements quickly. An interesting future for our research might involve testing about our research and marketing mix in Smartphone Blackberry and Apple IPhone to stimulate actual customer using is higher or lower in marketing mix plan. 8. REFFERENCES Abkowitz Alyssa. Hempel Jessi. Thai, Kim. How Blackberry Does It. (2009). Fortune 160,(4), pg. 92-100. Retired October 2009, from BusinessSources Complete Anderson, Thomas M. What You Need to Know About Smartphones 2. 0. (2009). Kiplinger’s Personal Finance, 63, (11), pg. 79. Retrieved October 2009, from Business Source Complete. Canadian company Research In Motion (RIM) since 1999. [2]. managementparadi se. com/forums/marketing- management/209000-marketing-mix-blackberry. html. Cleverly Simple. (2009). Economist, 392, (8651), pg. 80-81. Retrieved October 2009, from Business Source Complete. Datamonitor: Apple Inc. (2009). Apple Inc. SWOT Analysis, p. 1-11. Retrieved October 2009, From Digital Daily – John Paczkowski – IPhones Desire Drive (2010).

Analysis Of By Wendell Berry - 993 Words

The Recent Age, we are entering more of a modern era with globalization, technology, and freedom, which is caught between modernism and postmodernism. In the confusion between modernism and postmodernism, society is left to wonder what nature really is. In Remembering by Wendell Berry, we hear the story of Andy Catlett and his struggles, when he gets his hand chopped off in a corn picker. We are able to see how he gets passed his problem that is affecting his family as well, and he comes to realize he needs to get passed it. Nature helps to clarify the problem and the solution, which Catlett struggles with throughout the book. Andy Catlett’s identity was lost as his hand was separated from him. He struggle to adapt to his new hand, â€Å"His right hand had been the one with which he reached out to the world and attached himself to it. When he lost his hand, he lost his hold† (Berry 23). He feels disconnected from everything and all he could do is remember how things use to be with his hand. He remembers working and being able to do anything he wanted, however now he struggles to connect with anyone even his wife. In various parts of the book is difficult to realize if he is remembering something or if he is discussing about his life now. Berry uses natural events to describe attitudes and feelings, â€Å"Time and their lives flowed over them, like swift water over stones, rubbing them together, grinding off their edges, making them fit together† (Berry 29). This blurs the boundariesShow MoreRelatedAnalysis Of The Pleasure Of Eating By Wendell Berry1292 Words   |  6 Pageshealthy. Food that is available to use effortlessly is the food we go for instead of rediscovering the ‘pleasure’ of food. 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Trifles A One-act Play by Susan Glaspell - Free Essay Example

Sample details Pages: 6 Words: 1886 Downloads: 2 Date added: 2019/07/03 Category Literature Essay Level High school Tags: Trifles Essay Did you like this example? The play Trifles was written in the year 1916, with the context of the play being in a kitchen, and any surrounding that that portrays the lives of women in the 1900s. It demonstrates the preoccupation of the writer in a culture that defines roles for different genders and sex. A Trifles imply something of minor or no importance. Don’t waste time! Our writers will create an original "Trifles A One-act Play by Susan Glaspell" essay for you Create order The women in this society are portrayed as trifles, which has no any value only meant to stay in the kitchen. They do not seem to be of any great importance, whereas men are perceived as crucial by the roles they perform. During the 1900s, women were viewed as house wives who were expected to cook, clean, and take care of the children. With not much of a choice, women were to accept such treatment from society. Glaspell was a Pulitzer prize-winning actress, playwright, and novelist. Even though she was born in a male-dominated era, Glaspell succeeded and became a reporter where she covered murder cases and investigations. She quit being a reported to fulfil her dream and began writing and publishing fiction stories. Not only did Glaspell regard herself primarily as a fiction writer, but she was critically accepted as an American novelist of integrity and importance in the mid 1930s (Carpentier 93). Although most of her stories and plays were short, it gave her the prestige and recog nition for the impact in her writing. She wrote most of her plays to have a message about women and their roles in society, and their relationships between men and women. Most of her writing was geared towards feminism because she wanted to show how differently women were treated through her plays. This disrespect is portrayed in her most popular play Trifles (1876-1948). As Galens highlights, Trifles is a murder mystery that explores gender relationships, power between the sexes, and the nature of truth. The context of this study surround the murder of John Wright, found lying on the bed in his house having been strangled. Minnie Foster-Wright, Johns wife, is treated as the first suspect of the killing. The women in the play, Mrs. Peters and Mrs. Hale are the main participants alongside the county attorney, a witness and Mrs. Hales husband. In the approaches of the murder scene the men seem to be more worried about judging Mrs. Wrights housekeeping, whereas the women, knowing the h ardships of housekeeping, approach it as a home. The men within this play betray a sense of self-importance. They present themselves as tough, serious-minded detectives when in truth, they are not nearly as observant as the female characters. (Bradford) The viewing of crime by both men and women is portrayed to be differently. The women had information about the suspect of the murder from the evidence they witnessed in the kitchen. However, due to the ongoing abuse of women in the society they opt to cover up for their counterpart. On the other hand, men do not consider entering the kitchen to where the evidence is open. This is because the men treat the kitchen as the affair and world of women and as a result of this they end up leaving an open truth behind. During the witnessing of the crime scene investigation, while in the kitchen, Mrs. Peters and Mrs. Hale instantly observe the type of life Mrs. Wright has been living- one that is isolated and supressed. As a result, they end up keeping quiet and hiding the evidence at the end of the play. This portrays the level of dominance of men in society and how women were forced to live in a different environment from other people, such as in kitchens as evident on Mrs. Wrights case. The men further demonstrate dominance over women by the fact that women are not allowed to contribute to the investigation although they could have offered better solutions leading to the apprehension of the suspect. However, despite the dominance of the men, their competence and the effectiveness remained questionable leading to no fruitful findings. Rob Hardy (202) analysed that Mr. Peters, the sheriff, has come looking for clues- but its the women, with an eye for the details of domestic life, who come closest to reconstructing the crime. In the scene of the crime, women seem to be closely united. The use of symbolism in the story shows the level of women in society. For instance, the shattered jar of cherries preserves represents a womans hard work during the hot long days of summer. Mrs. Hale instantly sympathized with Mrs. Wright Theres a great deal of work to be done on a farm Can a woman be justified in murdering a husband who has psychologically abused her? (Rudnick 389). The caging of the bird in the house demonstrates another instance of men dominance in society over women. Symbolically, the living of bird in the cage demonstrates the kind of life Minnie was living- a life that was minimal and had no freedom. Mrs. Wright, as many women during that time, was not allowed to freely move out of the house and escape such instances. The murdering of her husband was the only escape she had to freedom. As David M. Galens stated, Minnie, is driven to kill her husband as a result of the hopelessness and desperation she feels from her isolated and joyless life. This illustration describes the level of confinement of the women in society and the level of misuse up to the extent of not being allowed to mix with others. The approach of seeking the evidence that would lead to the identification of the suspect by both genders was quite different from that of women eme rging more effective and successful. This act as evidence that women have the capability of realizing little things, trifles, while men do not pay any attention to these minor but important details. The bonding of women evidenced in the play had resulted from the fact that they shared the same background of oppression, dissatisfaction, and frustrations, resulting from the gender differences. This made them live in sympathy of each other. The hiding of the bird was a form of unity amongst the women with a motive of challenging the judiciary system that was dominated by men. They were making every possible effort to protect Mrs. Wright from being identified as the suspect to the murder of her husband, John Wright. Author Orit Kamir (70) noted: Glaspells women realize that accepting the legal systems interpretation of Minnie would entail accepting a system of meaning in which all abused women are either evil or crazy. It is a system of meaning that excludes their perspective, obviating their subjecthood and status as human beings. It is a system of power that is bluntly and blatantly set against them, one that is inherently unjust and dangerous to them as women. Accepting it would mean self-denial and self-annihilation. Resistance and disobedience are therefore acts of self-defense and self-preservation whereby the women preserve their dignity, humanity, and sanity. They have endured hard work, isolation, daily patronizing, and mockery, but this legal dismissal and dominance threaten the core of their existence, and they must confront it. And since it is a women that the law challenges them, they unite against it as a community of women. Mrs. Wright was a beautifully caged bird that was trapped in the darkness of her marriage with John Wright. This portrays the level of men dominance in society to the extent that women are not allowed to exercise their freedom and passion. Killing of bird that was the only company Mrs Wright had symbolized the willingness of the men to dominate the women in the society. Mrs. Wright was also not allowed to socialize with the outsiders, for instance, there existed no telephone in their house despite being trapped there for long . From the narration, (Mrs. Wright) used to wear pretty clothes and be lively, when she was Minnie Foster, one of the town girl singing in the choir. But that-oh, that was thirty years ago. She was previously well known as a good singer in the church choir specifically before her marriage. However, after her marriage, there was a drastic change. Her beloved bird kept her company during those lonely days since she did not have any children. The dominance of her husband changed her personality making her to live a life full of limits. Contrary to viewing the home as an arena of comfort, most of the women viewed their homes as a ground full of oppression and abuses. Reflecting the living of Mrs. Wright, her home was just a ground of torture and psychological abuse, where all she lived with is fear that took a better part of her. Mrs. Wrights house was dominated by silence. The extent of silence is symbolically demonstrated by the nonexistence of telephone in Minnies house and the violent murder of the bird, the closest company she had was the bird her husband possibly killed. This is clear evidence that there exists a higher possibility that Mrs. Wright was being abused by her husband leading to her isolation from the church choir and the fellow women. The violated individuals tend to isolate themselves from others in fear of being asked what they go through. The life of Mrs. Wright is clear evidence that not all women are content with their marriage life, but instead opt to hide their problems from their friends and extended relatives. Women do this in their attempt to prevent their marriages from breaking. Mrs. Hale reminds us how difficult it can be to be a woman with oppressionI know how things can be-for women. I tell you, its queer, Mrs. Peters. We live close together and we live far apart. We all go through the same thing-its all just a different kind of the same thing (45). In conclusion, from the observation of various happenings and the unfolding of the play, the writer has demonstrated the increase of dominance in the society. Here, the man expresses the patriarchal relations and regard themselves to be more senior than the women. Example of such instances is when the males arrived at John Wrights home as investigators while the women arrived as mere witnesses and their opinions about the solution in the investigation is disregarded. The denial of freedom to the women also expresses the state of oppression that women experience at their homes. For instance, Mrs. Wright had been trapped in her house by her husband. This violates her freedom of movement and association with others. The killing of the company she had, a bird, is also open evidence of the violation of women rights in the society. Mrs. Hale described Mrs. Wright (as being) a bird herself- real sweet and pretty, but kind of timid and-fluttery. How-she-did-change. However, at various instan ces of the play, there is a description of the attempts the women are making in the protection of their affairs. Women unify and stand for one another in a potential threat resulting from the dominance of the males. Hiding of the bird that could have acted as a motive shows the level of support among the women. Besides, the women successfully give evidence and other forms of assistance leading to the identification of the suspect in the murdering of John more effectively than men could manage.

The Russian Revolution and George Orwells Animal Farm Essay

The Russian Revolution and George Orwells Animal Farm Animal Farm can be read in two different ways. The first is as a childs book about animals that can walk and talk, but the second is to understand what message the book is trying give. To understand this message you need to understand about the Russian revolution 1917. In the book Animalism is created and in the revolution communist leaders gain power. The book directly links a person from the revolution to a character in the book. Everything that happens in the book happens because a similar event happened in the Russian revolution. Animal Farm is a moral satire. It is predicting what will happen to communism in Russia and the†¦show more content†¦When Boxer cannot work any longer the pigs have him killed, showing that a world in which honesty sensitivity and decent has been demolished. The first parallel between Animal Farm and the Russian revolution is important because they are the problem that stirs up the revolution. Tsar and Jones. Tsar was the leader of Russia in the times before the revolution. Russia was in a terrible state; there was poverty, very little money and poor living conditions. Tsar and his wife, however, lived in luxury. He had plenty of money; riches, food and he lived in a fine house with plenty of comforts. Jones is the parallel in Animal Farm. Whilst times are hard on the farm Jones always has his warm house to return to. The animals sometimes starve because he forgets to feed them and their living conditions in the old barn are poor. This is the same state that Russia was in, Jones and Tsar lived in luxury at other peoples expense. This sparked off the next parallel. Old major from Animal Farm with two people in the Russian revolution, Marx and Lenin. Marx believed that private ownership was wrong and everyone should be equal. It was Lenin who adopted Marxs ideas and he said that the middle class exploited the workers and should be overthrown. 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Poor Boys Blimp Essay Example For Students

Poor Boys Blimp Essay There once was a little boy that grew up in the Brooklyn projects. He wasextremely poor. Some how he managed to have some of the better things of lifelike a treadmill and an obsolete computer from the 80s. His life long dreamwas to own a $650 Lead Zeppelin remote controlled blimp. He asked his parentsevery year for six years if he could have it and every time they would say nothey couldnt afford it. So on the boys fourteenth birthday he went andapplied for a job at the local Nathaniels. After talking to the manager Steveand getting the job he ran home and told his parents that he started the jobtomorrow. The next day the when he got to work he looked around and noticedSteve was gone. He asked another worker where Steve was. The worker responded hewas fired for being too stupid. The boy laughed and returned back to work. Afterweeks of hard work he finally made $600 of the $650 he needed for the blimp. Onhis way home one day he noticed a new store. He read the stores name IraqiPete Dis count plutonium and models. So only being human he walked in to lookaround. The moment he walked in he was surrounded be a green glow that was sobright it would put a helicopters searchlights to shame. After his eyesadjusted to the glow he saw the storeowner eating pineapples and watching TV inblack and white. The owner of the store heard the door shut and went to the boyand said hello. The boy being polite said hello as well. The owner asked ifthere was a certain item he was looking for. The boy asked if he had a LedZeppelin remote control blimp. The man said yes we do right there in the corner. So the boy thanked him and walked to the corner and his eyes lit up brighterthan the radiation from the plutonium. It was the blimp for $600 tax-free. Theboy asked if the blimp was really $600 the owner said yes why wouldnt it be. The boy grabbed it, bought it, and left the store. Quickly he ran home and sawhis father. Daddy, daddy he said look what I bought. The father yelled shut up. I just worked double time triple time at the hospital I need coffee and sleep. Not affected by his fathers routine yelling the boy went to his 5th storywindow and read the directions and then started the blimp. The sound of theengine thrilled the boy. Now the time had come for the first flight the boy flewit out the window and outside where everyone could see it. He was having thetime of his life until it happened. The blimp for no apparent reason went putt,putt and started on its first and last decent. Crashing into the courtyard in aloud flaming mess the boy almost passed out. He ran down the stairs fast to seehow bad the damage was. It was totaled the blimp would never fly again. Hestarted to cry when he noticed something he didnt smell gas. He dipped hisfinger in the gas tank and tasted it. It was watered down desil he was swindledby Pete. Angry, sad and confused he ran back to the store he walked in screamingand crying. Then all of a sudden he noticed something there where ten INS agentsin Petes store. He also saw Pete in handcuffs. One of the agents saw h im andquickly took him out of the store and drove him home. When he got home the boywalked slowly up the stairs like a lifeless zombie. When he finally got back tohis apartment he sat in front of the window and watched the birds thinking tohimself why couldnt I have just waited. The moral of the story is if it seemsto good to be true it probably is.

Confirmation of My Sins and The Stone Show Essay Example For Students

Confirmation of My Sins and The Stone Show Essay In 1963 Zachery Longboy entered this world. His parents were Chipewyan, specifically Sayisi Dene. Only a week into his life Zachery was taken away from his native community. Under circumstances which still remain a mystery Zachery was adopted by a white family. Since the event Zachery has been engulfed in a cloud of confusion: a confusion of identity. Zachery, with film, worked to express what being indigenous really means and how factors of family and history can shape it. Through two of his films, Confirmation of my Sins and The Stone Show, Zachery uses cinematic techniques to show his struggle with identity as well as how an indigenous visuality/identity is shaped by environment, history, and blood. Zachery Longboy is an artist. He uses film as a means of expressing himself, often these films are avant-garde. In 1999 The Stone Show released in art galleries. This nine minute film explores Zachery’s reunion with his biological family and tribe. Images consist of nature such as water, trees, birds, and the moon. Audio heard comes from his biological grandmother and a phone call from his foster mother. Zachery released Confirmation of my Sins in 1995. In it he explores his childhood and memories with his foster family. He uses visuals of bright carpets and an old woman walking. Also, he uses saturated colors of nature and black and white shots of his foster mother. An indigenous visuality is a hard concept to define. There are many films created by many people that all explore different aspect of native culture and life. However, indigenous visuality is a film that is created by a native and attempts to describe, tell a story, or bring awareness to native life and issues. Often indigenous films focus on land and family: they are quite important to native history. Some films are meant only to be understood by native audiences while others have a wide range of audiences. Zachery maintains an indigenous visuality in his art by exploring native identity and how it can be shaped and transformed by your surroundings. Confirmation of my Sins presents an indigenous visuality that explores growing up a native in a white culture and, in fact, if you still are native under the circumstances. The Stone Show shows an indigenous visuality in how time and history impacts modern natives. If a native has been removed from his/her culture for so long there will be something fundamentally missing in his/her native identity. Confirmation of my Sins, as said above, expresses indigenous visuality of confusion in identity from growing up in a culture where you are completely different. The film explores these ideas through its contrasting audio and visuals, manipulated frame rate, sporadic camera movement, camera angles and framing, and lighting. First, Zachery expresses his confusion in his identity through contrasting audio and visuals. The opening shot of the film is a close up of an old lady’s feet walking around a bright red carpet. The audio heard is of a woman talking. It is unclear if the woman who is walking is talking. It’s almost as if Zachery saw where he should be walking yet is hearing different. The fact that the viewer cannot determine where the voice comes from builds distance and adds mystery. Another shot shows the sun setting in a field with tall grass. We hear audio from an old movie. It’s hard to know exactly which film is heard but it seems to be from an American western, words such as â€Å"apache† are heard. It’s hard not to think about the vanishing indian here. The sun is setting on nature and, presumably, a cowboy is talking about indians. Old westerns are notorious for spreading the vanishing indian theory. Zachery here seems to say that perhaps his native identity has set with the American culture, the culture he grew up in. Finally, the most interesting contrast is visuals of â€Å"how-to† be a native drawings and slowed audio. The audio seems to be of a person saying â€Å"sorry† over and over: it is slowed down immensely. The drawings are diagrams of stereotypically dressed natives crafting â€Å"native† things: building a fire, shelter, etc.. This seems that Zachery had to learn about native culture, his culture, through textbooks written by white Americans. A large part of native identity is passed through stories from parents and grandparents, however, Zachery did not have these stories he only had movies and books. Second, Zachery uses a manipulated frame rate and sporadic camera movements to express his sense of something missing and adding to his confusion in identity. Movie Summary - American Sniper EssayWhat is happening isn’t clear visually and the contrasting cut of color emphasizes this. After this the screen is overwhelmed with bright-harsh snow. The landscape ground fades into the sky and it is unclear where one snowy object ends and where the ground or sky begin. The harsh cut from dark hands to bright white landscape is overwhelming at first. Zachery seems to perfectly recreate the sensation of walking out of a dark house into a sunny and snowy day and your eyes being shocked and unused to how bright it is. These harsh color contrasts make the viewer feel overwhelmed: it’s hard to understand what is happening when the color keeps changing harshly. Finally, Zachery uses movement in the shot and framing to express the history of indians and how the world is constantly changing so he will never be able to fully understand himself as a native. First, Zachery shows a close up of a stream, in the shot water is quickly moving down. This rapid movement down seems to express that nature is constantly being recycled and changing. The old falls off screen while the new enters at the top. Even though Zachery was able to reunite with his indigenous community and family there is still so much that has changed and happened that he may never understand or see. The snowscape scene where the camera is quickly tracking in reverse expands on this feeling of distance and the unknowing. As the camera moves backwards the environment gets smaller and farther away. Points on the horizon vanish into nothing. Zachery expresses the vanishing indian here: the native land is rapidly moving away and vanishing into the horizon. The most interesting use of movement is with a moon. In a series of shots the frame is split into four different images. The smallest frame being of a moon. Throughout these shots the moon is slowly moving to the right. As it moves the other frames become smaller and vanish while the moon’s frame becomes larger. Eventually the whole frame is taken up by the moon. The moon moves off screen right, setting. As the moon sets images of birds and grass vanish. It seems that the moon represents white society and as it spreads, aspects of indigenous life vanish. Perhaps Zachery is showing this to express his feelings of how white society has affected him specifically and how white’s believe natives are vanishing. He will never be able to fully identify with native or with whites. He is stuck in confusion. Jake winter Went ot hes rore and he Found himself buying some goodies and all thehyddh dfkadosdkdfkj buy JkakeiutyiueriuoiqueryoiqweuyrqpweiyrpqoweiurldkfjKUmemmaiuuauauauauj s jqb jaw U j A ja Among these two works of art by Zachery Longboy there are similar and different themes explored and techniques used. Both of the films express indigenous visuality of what being a native means and how Zachery’s life has forced him to be forever confused about his own identity. They both express this through contrast, one contrasting color and the other contrasting audio and visuals. These contrasts build suspense and force the mind to attempt to understand two things that are completely different. Through movement and framing both films limit the the understanding of the viewer and show that Zachery isn’t able to fully understand himself: he doesnt have the complete picture. The films also both use hollywood tropes of indians such as the vanishing indian and cowboys vs. indians. The films differ in only plot. Confirmation of my Sins deals with Zachery and his foster family while The Stone Show deal with him and his reunions with native lands and family. Zachery Longboy’s films, Confirmation of my Sins and The Stone Show, express and indigenous visuality, through cinematic techniques, of what being an indian really means, how environment manipulates the way you see yourself as an indian, and how history of white society has forever changed how natives see themselves. Bibliography: Longboy, Zachery, dir. Confirmation of my Sins. 1995. Film. Longboy, Zachery, dir. The Stone Show. 1999. Film.